Craigslist Redesign

Project Overview
Craigslist is an American advertisements website with sections devoted to jobs, housing, items for sale, items wanted, services, community service, etc. While it is one of the most-visited sites in the United States, the interface lacks in some areas ofusability and visual design.
My Contributions
This personal project suggests improvements that could be made to the Craigslist website to boost the user experience and design. 
Visual design
My team started by analyzing the current website and that of their competitors, and identifying the target audience by creating 3 user personas. Then, we defined the key tasks flow.

Research & User Flow
User PersonaUser Journey Flow
After defining a user friendly flow, we made wireframes and tested the prototype on 7 users. We gathered as much information as we could, improved the UX/UI design and tested again.
Wireframing & User Testing
Low-fidelity wireframes
We chose contrasting colors to make the website pop. For the text, we used Open Sans because it is highly legible on screen and at small sizes and has five weights which makes the font extremely versatile.
Brand Guidelines & Visual Design
Brand GuidelinesHigh-fidelity Wireframes